Who we are

parents like you, navigating the tech world

Turning Life On started in 2017 with a few Concord parents and a simple promise to hold off on smartphones together. Today we're a coalition of parent-led groups in more than two dozen Massachusetts communities, helping families keep tech in check at home, at school and in their communities. We didn't parachute into Massachusetts. We grew up here.

What we believe

it's about turning life on

We're not anti-tech. We help families, schools and communities move toward a healthier, more intentional, age-appropriate relationship with technology, wherever they're starting from. Every step toward balance counts.

“It's less about turning screens off. TLO is about turning on relationships, curiosity, senses, support, and activism.”

Jean Rogers, M.S.Ed., Director, Screen Time Action Network at Fairplay
Why parents trust us

nearly a decade of groundwork

  • We know Massachusetts. Our playbooks were built and tested in real Massachusetts districts, and our leaders have started groups in Arlington, Concord, Lexington and the Nashoba Valley.
  • We're at the table. We work with the Attorney General's Office, the State House and the Governor's Office, and with national partners like Fairplay, The Anxious Generation and Four Norms.
  • We put money where it matters. We raise funds and give them to local parent groups for speakers, screenings and events.
Turning Life On leaders standing with Governor Maura Healey in front of flags
Turning Life On was invited to join Governor Maura Healey for her announcement of new social media protections for kids, May 2026. From left: Jeff Miller, Emily Lines, Wendi Hoffer, Adrienne Principe, Governor Healey, Erica Walsh (Winchester), Katie O'Connor (Winchester) and Jackie Berry (Sudbury).
Five people standing beside a Human Change Foundation banner at a UN General Assembly event
At the Human Change Foundation's The Illusion of Intimacy: Protecting Children from a Digitalized Childhood, during the UN General Assembly in New York, September 2026. From left: Jeff Miller (Arlington), Shaleen Title (Malden), Adrienne Principe (Concord), Jennifer Henderson (Stow) and Jonathan Werbell.
Our team

led by parents who do this work in their own Massachusetts communities, too

Adrienne Principe

Adrienne Principe

Founder and President · Concord

A certified Child and Teen Coach who serves on the Massachusetts Distraction Free Schools Policy Project and was a founding member of a national working group on screens in schools.

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A certified Child and Teen Coach, Adrienne blends the latest research on child development with real-world parenting wisdom to offer practical, values-based strategies for healthy tech use. She co-founded the Concord Promise, serves on the MA Distraction Free Schools Policy Project, is a founding member of the Children's Screen Time Action Network's Screens in Schools Working Group, and sits on the Emerson Health Foundation Board of Directors. Adrienne lives in Concord with her husband, their four busy and very different kids, and their dog, Gus.

Emily Lines

Emily Lines

Vice President · Concord

Brings a background in finance, nonprofit leadership and strategic consulting to helping parents and schools make intentional tech decisions.

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Emily founded the Intentional Tech Coalition in Concord and is a dedicated advocate for community-based partnerships that help parents, caregivers and schools make intentional, developmentally aligned technology decisions. She's deeply committed to protecting childhood, supporting mental health, and strengthening family and community connections. Emily holds a master's degree in Animals and Public Policy and brings a background in finance, nonprofit leadership and strategic consulting. She lives in Concord with her husband, children, and rescued pit bulls.

Local group: Intentional Tech Coalition

Wendi Hoffer

Wendi Hoffer

Director of Community Engagement · Lexington

Has led a nonprofit and works for another, and builds the network that helps community leads push for change with their school districts.

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Wendi founded Lex Kids Be Kids and is a passionate advocate for a more human, less digital childhood. At Turning Life On, she builds the framework that connects community leads so they can support one another, a network that has proven especially valuable when advocating for change with school districts. Wendi works for a separate nonprofit and has led one, and she channels that experience into meaningful change for families and vulnerable communities. She lives in Lexington with her husband and three diversely-abled children.

Local group: Lex Kids Be Kids

Jeff Miller

Jeff Miller

Treasurer and AI Specialist · Arlington

A business executive who has served on 10 corporate boards and now sits on the board of Smartphone Free Childhood U.S.

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Jeff founded Tech-Wise Arlington, a parent-to-parent guide that helps local families think through smartphones, phone-free schools, classroom tech and AI, including a plain-language guide to AI for parents. He's an advocate for Wait Until 8th and phone-free schools and works to share ideas and resources across communities. Jeff is EVP of Strategy and Acquisition at Acxion Foodservice and has served on 10 corporate boards. He also sits on the boards of Smartphone Free Childhood U.S., the Arlington Libraries Foundation, and the Humanist Chaplaincy at Harvard and MIT. Jeff holds an A.B. in Economics from Harvard and lives in Arlington with his wife, two children, and two dogs.

Local group: Tech-Wise Arlington

Kelsey Magnuson

Kelsey Magnuson

Director of Development · Bolton

A public health professional with more than 10 years of experience turning community data into programs that improve health.

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Kelsey is a public health professional with more than 10 years of experience translating community data into strategic programming that improves health, including local Youth Risk Behavior Survey data showing growing concern about youth mental health. She is passionate about bringing people together for shared learning and program development. Kelsey first worked with Turning Life On in 2020, developing an educational campaign through website content and a mini podcast series, and as Director of Development she now leads TLO's fundraising through grants and sponsorships. She holds an MPH and lives in Bolton with her husband and two children.

Jennifer Henderson

Special Projects · Stow

A certified Digital Wellbeing coach and former co-lead of the Distraction Free Schools Policy Project, who heads supply chain at a pharmaceutical company.

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Jennifer founded Reconnect Nashoba Valley and is a certified Digital Wellbeing coach committed to changing the norms around tech use. Since beginning her advocacy work in 2021, she has served as co-lead of the Distraction Free Schools Policy Project and was a founding member and co-lead of Smartphone Free Childhood U.S. Jennifer is Head of Supply Chain at a rare disease pharmaceutical company. She lives in Stow with her husband, daughter, and her two dogs.

Local group: Reconnect Nashoba Valley

Sheila Pundit

Sheila Pundit

Device-Free Events · Sudbury

A longtime teacher and school administrator who ran a Boston nonprofit writing program for middle schoolers.

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Sheila works with Sudbury for Digital Balance and spent many years as a teacher and administrator in public schools, after-school programs and summer programs. She was Executive Director of Summer Ink, a Boston nonprofit creative writing program that welcomes middle schoolers from a wide range of backgrounds, and helped design K–12 English Language Arts curriculum at the Writers' Express, later acquired by the education technology company Amplify. Sheila serves on the board of the Goodnow Library Foundation, which supports Sudbury's Goodnow Library, and is active in The Reconnect Movement, which creates more screen-free social time for all ages.

Local group: Sudbury for Digital Balance

We get noticed

in the news

Massachusetts Attorney General's Office · August 2026

Adrienne is quoted in AG Campbell's announcement of the landmark Meta settlement.

Massachusetts Senate · July 2026

Adrienne's statement supporting S.3164, the Senate's bill to switch off addictive social media features for kids, appears alongside Jonathan Haidt, Fairplay and Common Sense Media.

The Concord Bridge · June 2026

This article highlights public comments made by Emily Lines and other parents in the Concord-based TLO group Intentional Tech Coalition asking the district to reexamine cell phone and technology policies.

Let's do this

we're with you every step of the way.

Tell us a little about where your community is today, and a real person will get back to you.