Despite years of research, many people still underestimate the impact violent media—especially video games—can have on children. But the science is clear: violent media increases aggression, particularly in young people.

Technology can be a helpful tool, but it’s not without consequences—especially for growing bodies and developing brains. Based on emerging research and expert insights, we’ve pulled together a straightforward summary of what we know—and what families can do to help kids thrive in the digital age.

Mindfulness isn't just meditation or deep breathing—it’s the practice of noticing when our attention wanders and gently bringing it back to where we want it to be. That simple act of “returning” is how we strengthen our focus.

Social media is woven into the fabric of our lives—and our kids’ lives. While it offers connection and entertainment, it's also linked to increased rates of anxiety, depression, sleep disruption, and cyberbullying, particularly among adolescents.

In today's digital age, smartphones and devices connect us in unprecedented ways. From texting and FaceTime to social media platforms, information is constantly at our fingertips. But with this connectivity comes the challenge: How do we help our children balance their digital lives?

Healthy tech habits don’t just happen—they’re taught, modeled, and practiced. Use these suggestions as part of your Family Media Plan. Talk with your kids about why using tech with intentionality matters. When they understand the reasoning, they’re more likely to follow the rules.

Parenting today can feel overwhelming—but it doesn’t have to. Start by thinking about what good parenting has always meant: building strong, trusting relationships. When kids feel safe talking to you, they’re more likely to listen.

All families should have a current family media plan. With guidelines in place, you have a launching pad for open and honest conversations about media use which are vital to raising tech-savvy kids.

With landlines mostly a thing of the past, parents are seeking ways to get in touch with their kids, even as they choose to delay smartphone ownership. This is a very real need. And we support this need to communicate.

Our public promise helps to reduce the social pressure to have a smartphone by making smartphones the exception, not the rule. Viable alternatives to smartphones already exist in the market.